- How do you define and verify “eco-friendly” vintage will every item be upcycled, repaired, or just pre-owned?
Ans. The Vintage Vault is an eco-friendly vintage fashion brand for UK shoppers aged 16–35. It focuses on upcycled, repaired, and responsibly sourced pieces that give old clothes new life. Clear labelling and traceable sourcing show customers whether each item is pre-loved, restored, or upcycled.
2. Will you offer any sizing inclusivity or focus only on standard UK sizes?
Ans. The Vintage Vault is committed to size inclusivity, offering clothing from UK sizes 4 to 24 with gender-neutral fits. This diversity will also be shown in the brand’s marketing and collaborations to reflect and connect with a wide range of customers.
3. What is the average cost to acquire and restore each vintage piece, and how does this underpin the “affordable mid-range” price point?
Ans. The Vintage Vault spends about £20–£50 to source and restore each item and sells them for £45–£95. This mid-range pricing keeps products affordable while supporting quality and ethical production, offering better value than resellers but lower prices than boutique vintage stores.
4. Which social media platforms will be the primary?
Ans. The Vintage Vault will use TikTok, Instagram, Depop, and Pinterest to reach customers. TikTok and Instagram will share style and sustainability content, while Depop handles sales and Pinterest offers outfit ideas. The brand’s tone will be real and stylish.
5. Why were London, Manchester, and Birmingham chosen as geographic focus areas over other UK cities?
Ans. The Vintage Vault will focus on London, Manchester, and Birmingham because they have strong vintage cultures, large student and Gen Z populations, and great reach across the UK. These cities offer a good balance between trendsetting and accessibility.
6. How will “mid-range” pricing compete with fast-fashion giants like ASOS or Zara that also sell “vintage-inspired” lines?
Ans. The Vintage Vault stands out from fast fashion by offering unique, one-of-a-kind pieces with stories behind them. Each item may include a style card or QR code showing its history or upcycling process. The brand also proves its sustainability and shares educational content on restyling and repair, creating a more meaningful experience than mass-produced fashion.
7. How will forward ties with fashion influencers be structured to build trust and reach the 16–35 UK audience?
Ans. Influencer Partnerships: Use micro- and macro-influencers to showcase vintage styling, capsule drops, and behind-the-scenes content, building trust with Gen Z through authentic, relatable promotion.
8. How will you prove curated pieces are “eco-friendly?
Ans. Definition: Showing customers that the price reflects durability, uniqueness, and sustainability.
Tactics:
- Share transparent cost breakdowns (e.g., sourcing, restoration).
- Highlight craftsmanship and restoration work done on each piece.
- Compare with fast fashion’s short lifespan to show long-term value.
- Use testimonials and styling content to reinforce quality and customer satisfaction.