| Phase | Task | Goal/Details | Owner | Start Date | Target Completion | Notes |
| Planning | Market Research | Analyze competitors, trends, and target audience preferences | Owner | ASAP | 1 week | Use Instagram, Depop, Poshmark for research |
| Planning | Sourcing Partnerships | Build relationships with local thrift stores, estate sales, and pay-by-weight warehouses | Owner | ASAP | 2 weeks | Focus on quality and trending brands |
| Setup | Inventory Acquisition | Purchase initial stock of vintage and branded clothing | Owner | After research | Ongoing | Prioritize trending and designer labels |
| Setup | Cleaning & Preparation | Clean, repair, and prepare each item for sale | Owner/Staff | After sourcing | Ongoing | Ensure all items are in sellable condition |
| Setup | Photography | Professionally photograph each item for online listings | Owner/Staff | After prep | Ongoing | Use consistent backgrounds and lighting |
| Setup | Platform Setup | Create and optimize store profiles on Instagram, Depop, Poshmark | Owner | After photos | 1 week | Include branding and policies |
| Launch | Listing & Pricing | List items with detailed descriptions and competitive pricing | Owner | After setup | Ongoing | Highlight unique features and brands |
| Launch | Social Media Marketing | Launch Instagram page, post styling content, and engage with followers | Owner | After setup | Ongoing | Use reels, stories, and influencer outreach |
| Growth | Customer Service Setup | Set up DM/email support, returns policy, and feedback system | Owner | After launch | Ongoing | Prioritize fast, friendly responses |
| Growth | Brand Building | Develop a recognizable brand through consistent visuals and messaging | Owner | After launch | Ongoing | Collaborate with micro-influencers |
| Growth | Performance Tracking | Monitor sales, engagement, and customer feedback to refine strategy | Owner | | | |