| Competitor | Depop | Vinted | Thrift+ |
| Product | Sells streetwear, Y2K and designer thrift fashion. Users can create personal shops. | Everyday clothes and accessories for all. Easy buying and selling between users. | Curated premium and designer secondhand pieces with quality checks. |
| Pricing | Mid to high range (£15–£80 per item). | Low cost (£5–£25 average). | High range (£30–£150 depending on brand). |
| Place | Mobile-first app and website with global shipping options. | App and website serving the UK and Europe with shipping-built in. | Website focused on UK market with centralized warehouse. |
| Promotion | Uses Instagram, influencer marketing, and social trends. | Uses TV ads, influencer sponsorships, and social media posts. | Partners with charities and runs digital campaigns. |
Competitor Strengths & Weaknesses
| Competitor | Strengths | Weaknesses |
| Depop | Strong Gen Z following, unique sellers, trendy products. | High competition and inconsistent pricing. |
| Vinted | Easy to use, trusted, low fees. | Listings look similar and less creative branding. |
| Thrift+ | High-quality control, professional photos, supports charities. | Expensive and limited to UK. |
Indirect Competitors
Summary – Indirect competitors include fast-fashion brands (like H&M, Zara, and Shein), charity shops (like Oxfam), and luxury resale platforms (like eBay Luxe and Vestiaire Collective). They also target people looking for affordable or sustainable clothing.
Strengths –
• Large variety of items
• Fast delivery and convenience
• Strong brand trust
Weaknesses –
• Not sustainable (especially fast fashion)
• Less unique and personal
• Quality issues with mass production
Vintage Vault Strengths & Weaknesses
Summary – Vintage Vault sells curated vintage and retro fashion drops online. Each drop focuses on unique styles like ’90s Streetwear’ or ‘Y2K Collection’. It targets Gen Z and young adults who prefer sustainable and affordable fashion.
Pricing – Affordable, mid-range (£15–£40 per item). Offers bundle discounts and seasonal sales.
Location – 100% online with focus on UK and EU customers. Offers worldwide shipping options.
Promotion – Uses TikTok and Instagram to promote drops, influencer try-ons, and sustainability posts.
Strengths –
• Trendy and sustainable fashion with clear theme drops.
• Affordable prices for young buyers.
• Builds community through social media.
• Low operating cost as fully online.
Weaknesses –
• Still building recognition and trust.
• Needs consistent supply of quality vintage stock.
• Faces competition from large resale platforms.
Ways to Increase Profit
• Create limited-edition drops to build excitement.
• Offer bundle deals or loyalty rewards for returning customers.
• Collaborate with local UK influencers and stylists.
• Use sustainability messages to attract eco-conscious buyers.
• Participate in online pop-up markets and fashion events.
References
- https://www.depop.com/ca/
- https://www.vinted.co.uk/
- https://thrift.plus/
- https://www.thredup.com/resale
- https://www.ibisworld.com/united-kingdom/industry/second-hand-goods-stores/3100/